Refreshing Entertainment and Video Campaigns

Hello fans and viewers. I realize over the past few months I have posted several links to articles about video, video tours, video marketing, etc. Articles that spoke of new ways to promote yourself and/or company via the web. How Google is changing how they organize their search engine based on video or how Pepsi has decided to skip superbowl commercials this year and stick with internet advertising.

Well now I’d like to give you some of my own thoughts and observations. Over the last year I’ve mainly focused on helping realtors. Showing them there’s more than just virtual tours out there. I was met by all of them with an understanding that virtual tours and slide shows were just BORING. Awful, awful wastes of time. That doesn’t sell. So we set out to make mini trailers, sometimes documentaries for the house. And the response was overwhelming. People were being entertained. It was no longer sitting through 2 to 5 minutes of picture after picture with some annoying attempt at elevator musack in the background. Now people were watching PEOPLE talk about the house, their home, their community. This is what people want to know. If I’m moving somewhere, yes I care what the house looks like, but I also care what the house feels like. I want to know what the best restaurants are around this house. If there are any back roads I should know about. Parks to take my children. Or I want to hear about how fantastic my cookies are going to taste in my oven, or how amazing the sun looks from my porch as it sets every night. This is what is going to sell a home to me, just like a preview for a movie gets me to the theatre on a Friday night.

The same goes for finding an agent, or company, or attorney, or anything really. We’re humans. Our attention spans are dying quickly. I don’t want to go to website after website after website reading about you and why I should pick you, buy from you, support you. I want you to tell me. I want to get to know you. I want to type in your address, or better yet search for you on google, bing, yahoo and have a video to watch. A video of you addressing me, and telling me why you’re going to rock my socks. And if you have a video, well you’re already rocking them.

So we’ve done that. Laurel Tree has provided “Video Business Cards” and “video tours” to the greater Portland area for a year now and it’s been going great.

Now I’m thinking it’s time we take it a step further. Again, our attention span is continually getting shorter. We forget. We need constant reminders, new reminders of your company IN.OUR.FACE.[but don't be abrasive] Think of Geiko. Think of how obscure the caveman commercials have become, yet we all know what they’re about and what they’re selling, and more importantly they make us laugh. They’ve got a great….VIDEO CAMPAIGN. They’re constantly refreshing us, entertaining us, and reminding us of who we should go to with our car insurance. Or At&t with their Mother trying to get her kids to save their unused minutes. This is what sells. Refreshing entertainment. A campaign.

Now think of a “one hit wonder”. Come on. Do it. I bet most of you are saying “oh, what about that song, with that guy, who had that weird voice. You know from the eighties. It was a hit….for a couple of weeks.”

You see what I’m saying?

This doesn’t just apply to homes either. This is anyone trying to sell anything. The best way to reach your audience is through the internet and video. I’m not sure how to wrap this up or what my overall goal of this was, but I just thought I’d share my thoughts and observations.  Feel free to email me back [ laureltreeproductions@gmail.com] or  comment on this on my facebook page, twitter, etc and tell me your thoughts or how wrong I am. I enjoy a good debate.

That’s all I’ve got for now

Matt

Advertisement